How to Launch a Successful SaaS Startup
SaaS Market Numbers and SaaS Startup Trends
The demand for software as a service (SaaS) solutions has been growing at a breakneck pace.
For example, Statista predicts that the worldwide public cloud SaaS market will more than double in size by 2022, reaching $138 billion.
According to Gartner, the fastest-growing areas will include business intelligence, supply chain management, project and portfolio management, and enterprise resource planning (ERP).
In many large industries, such as real estate, construction, energy, transportation & logistics, manufacturing, and healthcare, industry-specific SaaS products show disruptive growth and attract investor attention.
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How to Launch a SaaS Startup: Important Stages
1.
Market research and idea development (defining and prioritizing SaaS features, creating customization and integration approaches, etc.).
2.
Investments and repayment are included in the business case.
3.
Technology selection and cloud provider selection.
4.
Creating a proof-of-concept and pitching investors (optional).
5.
Rollover and testing of the minimum viable product (MVP) with the first clients.
6.
Fundraising (optional) and the start-up of a business.
7.
Iterating to improve the product-market fit of a SaaS solution.
SaaS Startup Business Types
Business-to-business (B2B) SaaS
Data protection and access management.
Customizability.
CRM, ERP, business software, etc., including legacy systems, integration.
Advanced client management.
Business-to-customer (B2C) SaaS
Viral capabilities (e.g., gamification, sharing activities via social networks).
In-built loyalty management.
User activity tracking and targeted re-engagement.
Freemium model (offering a free product version and converting consumers later to upgraded paid versions).
Advertising and cookies-based targeting.
Frequent update releases.
Popular Functionality in SaaS Startup Products
Identity and access management
Login with a single account.
Management of privileged access.
Effective session management (including identifying unauthorised sessions, protection against multi-sessions).
Countermeasures against session hijacking.
Data protection
Potential security threats are automatically assessed.
Investigation of vulnerability roots using machine learning.
Protection from DoS/DDoS attacks.
Buffer overflow attacks are prevented.
Compliance with PCI DSS, GDPR, HIPAA, and GLBA.
Payment
User subscription management.
Payment aggregators (e.g., Braintree, PayPal); bank transfers (PayPal, Apple Pay / Google Pay, etc.) for one-time or recurring payments
Payment retries that are intelligent, as well as automatic payment failure emails.
SaaS users can view, track, and download bills.
SaaS users can view and filter transactions based on their state.
Marketing
Social media integration is possible.
Referral and affiliate schemes are available.
Management of pricing and promotions.
Email marketing is a type of marketing that involves sending emails to
Targeting with artificial intelligence.
Surveys of user experience
Analytics and reporting
Stats and reporting on feature deployment and experimentation.
Monitoring of SEO indicators has been improved (for web solutions).
Heatmaps for mouse movements and clicks on homepage items, session recording, A/B testing, personalised conversion routes, and web form analytics are all examples of conversion optimization.
Tracking of visitor profiles.
Pattern tracking and user engagement.
User input can be gathered through live chat, brief surveys, and social media.
Strong Competitive Differentiators for Saas Companies
AI technology for personalization
Using AI to accurately adjust the content, customer journey, and experiences to individual customers.
Viral capabilities (for B2C SaaS)
An in-built capability for SaaS users to share activities via social networks, referral programs, gamification features helps create an efficient “viral loop” for SaaS consumers and quickly spread your SaaS product far and wide.
Balanced customization (for B2B SaaS)
Build the customization approach based on customer feedback not to overcomplicate your SaaS but leave an opportunity to conveniently tailor product functionality and interface.
Labour Investments for a SaaS Startup Product Development
SaaS MVP development:
Duration
- 3 months
Skills
- BA/Consultant
- UI designer
- Project manager + 3 developers + 1 tester
- DevOps engineer
Cost
- As per Company policy (Contact us to know more!)
Ways to Optimize New SaaS product development
Use ready SaaS “building blocks” to optimize efforts
Leading cloud providers, like as Azure and AWS, offer ready-to-use cloud services.
Incorporate commercially available goods into your SaaS solution.
Third-party libraries are accessible both for free and for a fee.
Idea productization consulting
Leading cloud providers, like as Azure and AWS, offer ready-to-use cloud service
Incorporate commercially available goods into your SaaS solution.
Third-party libraries are accessible both for free and for a fee.
How to Accelerate SaaS Startup
Address digitally an urgent, widespread need/pain that is currently insufficiently addressed by traditional approaches.
Launch a code-based minimum viable product (MVP) to start sell and get feedback early, and develop further in quick iterations to gradually perfect product-market fit.
Invest in CRO (conversion rate optimization), and conversion-driven UX design.
Integrate digital marketing automation.
Consulting and Development Service to Succeed in Saas Startup Business Launch
SaaS consulting
Our consultants:
Create a plan for entering the market.
Define the functionality of SaaS.
Calculate your return on investment.
Split the functionality to subscription plans.
Split between OOTB features and customization capabilities.
Choose a technology stack and architecture.
Provide guidance on disruptive technologies (AI, machine learning, big data, AR/VR, and so on).
Assist in adhering to security and industry regulations.
Provide a defined strategy for SaaS implementation.
End-to-end SaaS development
Our team takes over:
Conceptualizing and managing features for SaaS startup products.
UX and UI design for a SaaS startup product.
Launch of a SaaS startup's MVP product.
Product development and testing for SaaS startups.
Integrations of SaaS startup products with third-party platforms.
Product support for SaaS startups, iterative evolution based on feedback evaluation (optional).
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