What UX Designers do goes Beyond UI Design?

“User Experience Design” is sometimes used interchangeably with phrases like “User Interface Design” and “Usability” in addition to UI Design. Usability and user interface (UI) design are key parts of UX design, but they are subsets of it; UX design encompasses a wide range of other topics.

A UX designer is responsible for all parts of the product acquisition and integration process, including branding, design, usability, and function. It’s a story that starts even before the user gets their hands on the device.

Data Management Tools

1. Using Audience Studio to capture and process data

 We chose to start with Audience Studio since it is a central center for marketing data that will be used by other marketing products. It collects and retains information from all client touchpoints (e.g., emails, live chat, phone calls, and social media) to provide your marketing team with insights into the audience. They can then segment clients based on a range of characteristics and customize communication by tailoring marketing operations to certain segments’ interests and demands. This data-driven strategy is likely to result in more engaged customers and, as a result, increased revenue.

2. Using Interaction Studio to gather data on customer communication

Encounter Studio records every customer interaction with your brand in real-time across all touchpoints. Its strength lies in giving data at the precise moment when it can be most useful. Marketers can use the Studio to get recommendations for the appropriate action or journey based on how a customer’s contact with a firm is evolving at the time. For example, throughout a customer’s online purchasing journey, they will be able to tailor product recommendations depending on the products the latter has explored.

3. Using Data Studio to reach new audiences

Salesforce offers Data Studio, a data-sharing tool that allows data owners and buyers to interact and exchange information in a secure environment. Data Studio is essentially a marketplace for third-party data. As a result, marketers have a once-in-a-lifetime opportunity to uncover new consumers and engage them in marketing activities. For example, a sports merchant could buy a database of online workout resource users and begin a campaign offering them gear.

4. Using Google Marketing Platform to improve your marketing solutions

You may start leveraging web analytics data for your marketing goals and receive full visibility into how your marketing activities affect consumer engagement by combining Google Analytics 360 and Salesforce Marketing Cloud. You can now use sales preferences to not only re-engage customers but also to develop marketing ideas and create targeted audiences based on their online behavior.

5. Using Datorama for data-driven marketing

The Datorama marketing intelligence platform enables you to centralize all marketing data, apply artificial intelligence to extract valuable insights from it, and refine a marketing strategy based on prior campaign outcomes. Rather than getting mired down in routine data collecting, your team participates in strategic planning and creative thinking.

Customer Communication Tools

1. Email Studio’s targeted email marketing strategies

Email Studio has a lot of capabilities that you’ll need to engage with consumers effectively via email:

• The ability to separate customers
• Customizable email templates
• Dynamic content
• Responsive Email Design
• Create an email from content blocks using a drag-and-drop editor
• A/B testing assistance
• Test and preview
• Email tracking

2. Using Social Studio to establish a social media presence

Companies can use Social Studio to create a strong social media presence. This is how the Studio could be beneficial to a variety of departments:

Marketers may generate compelling content, boost marketing campaigns, and engage with their target audiences by creating corporate profiles. Meanwhile, marketing managers keep an eye on the broader picture and assess if a company’s social media activities are paying off.

A sales team can begin nurturing prospects by tracking posts that include a request for information and purchase intent.

Service representatives may use the same logic: they can contact a client and create a problem after seeing a complaint or poor feedback on social media.

3. Using Advertising Studio to incorporate tailored advertising into your marketing approach

If you’re going to spend money on advertising, this Studio could help you get a better return on your investment. Your marketers can advertise relevant content to customers in Google Search and on social media using customer data saved in Salesforce (Facebook, Instagram, Twitter, and LinkedIn). In Advertising Studio, for example, one may generate upsell advertising based on a customer’s purchase history. As a result, they are more likely to click and continue shopping, achieving the goal.

4. Mobile Studio allows for effective mobile communication.

Mobile Studio can help your team send customized mobile messages and push notifications to different consumer segments.

Send transactional notifications and time-sensitive communications to mobile devices, such as password resets, shipping reminders, and order updates.

Use geofence messaging to communicate with clients as soon as they enter or exit a specific area (the feature will be particularly valuable for brick-and-mortar businesses).

Where Data Management and Customer Communication Meet

Using Journey Builder to develop consumer communication scenarios

The more customers you have and the more communication channels you employ, the more difficult it is to create data-driven, customer-focused marketing. This is when marketers will value Journey Builder the most, as it allows them to design communication scenarios for various client categories (using data management systems) and engage with them in a timely and effective manner (using customer communication tools). Customers’ reactions to marketing initiatives dictate how journeys unfold. For instance, a week following a new customer’s first purchase, send them an offer with the product assortment. The voyage can take two different directions:

1. If a customer opens the email, they will receive a coupon for a discount on their next purchase.
2. They will receive a reminder in a week if they do not open the email.

Salesforce Marketing Cloud’s Journey Builder makes it easy to create focused marketing campaigns for a big customer base.

A B2B Marketing Automation Tool

1. Using Pardot to create meaningful connections with your B2B audience

If you’re running a B2B company, you’ll need a marketing automation technology that’s tailored to your needs. Sales and marketing are better aligned with Pardot, which helps with lead generation and management. Embedded AI allows you to prioritize leads and focus your team’s efforts more efficiently with automatic lead scoring.

B2B Marketing Automation Software

1. HubSpot Marketing Automation Software

Price

HubSpot Marketing Hub is available in a perpetually free edition. You’ll need a Professional ($800/mo) or Enterprise ($3,200/mo) package for omnichannel marketing automation.

Characteristics

To help you nurture leads, HubSpot allows you to develop and automate beautiful and personalized email drip campaigns. Based on audience characteristics, the tool will assist you in sending the correct sort of email to the right prospect at the right time. Create workflows with ease using the visual editor, and utilize advanced segmentation logic to determine which audience members should be registered in them. By collecting contact information from your HubSpot CRM, HubSpot makes it simple to personalize emails for recipients in those workflows.

2. Versium Reach

Price

B2B Digital and B2B Direct programs start at $300 per month and are invoiced annually. Pay-as-you-go programs are also available.

 Characteristics

It’s simple to visualize marketing data using Versium Reach. You can see a snapshot of leads as a B2B marketer so you may personalize content and other marketing materials to them at different stages of the buyer’s journey. You can also construct targeted B2B audiences and utilize them across all of your digital marketing channels.

Version Reach also handles your data for you, surfacing your optimal targets so you don’t have to sift through multiple databases.

3. Marketo Engage

Price

For pricing, please contact Sales.

Characteristics

Marketo Engage is a B2B marketing platform that lets you segment your audiences and add engagement data and integrate customer profiles to your audience data.

Throughout the buyer’s journey, experience automation nourishes your audience and scores engagement. It uses artificial intelligence to deliver personalized information that feels personal to audience members at scale.

4. ActiveCampaign

Price

There are four different plans, each with a different fee depending on the number of contacts you have and the functionality you require. Plans begin at $9 per month.

Characteristics

The Marketing Automation tool from Active Campaign allows you to automate a variety of operations, like delivering welcome email campaigns and tracking interaction (by using engagement tags, custom fields, and more).

Active Campaign gathers data on your audience from all of their available channels, including social media, live chat, web pages, and SMS. It recognizes your most engaged audience members automatically.

What are Salesforce Marketing Cloud’s benefits?

Is Marketing Cloud suitable for any business?

Frequently Asked Questions

1. What is Marketing Cloud, and how does it work?

Marketing Cloud is a platform that allows marketers to offer relevant, personalized journeys across channels and devices, allowing them to send the correct message at the right time at every stage of the relationship.

Customer journey management, email, mobile, social, site personalization, advertising, content production and management, and data analysis are all part of the Marketing Cloud. Every possible customer encounter and engagement is covered, and leading customers on their 1-to-1 brand journeys has never been easier or more effective.

2. Who are the users of Marketing Cloud?

Business-to-business and nonprofit organizations, as well as some of the world’s leading B2C enterprises, such as Sony, GE, HauteLook, and News Corp Australia, are among our customers.

These leading businesses, large and small, understand that building and nurturing real connections is more vital than ever to allow their customers’ success, create revenue, and enhance their ROI.

3. Can I choose which Marketing Cloud products I want to buy?

Yes, you can choose from a variety of subscription plans. Salesforce Account Executives can assist you in determining which plan is best for your marketing strategy.

4. How does Marketing Cloud assist businesses in becoming “customer businesses”?

With Marketing Cloud, businesses can give a premium, customized experience by leveraging a true 360-degree perspective of every customer. Engage customers with the appropriate message at the appropriate time and through the appropriate channel, resulting in deeper, more meaningful interactions. You’re well on your way to becoming a customer company if you can connect the dots across these touchpoints.

5. How can marketers use Marketing Cloud to better manage client journeys?

On the customer’s terms, Marketing Cloud integrates discrete encounters from any channel. It combines real-time customer data with consumer behavior to produce smarter communications and interactions that adapt to and anticipate customer demands. Every connection triggers personalized, one-to-one communications that help the customer progress along their path.

6. How does a customer journey work?

A customer journey is a relationship with your company that lasts a lifetime. It encompasses all contacts and impressions, including encounters with your workers, visits to your website, product experiences, and more.

With cross-channel marketing tactics that connect digital and real-world experiences with your brand, marketers can direct the customer journey like never before. To deliver 1-to-1 customer journeys, the most successful firms develop highly personalized and relevant content at scale across numerous platforms.

7. Can you tell me where I can get pricing?

Pricing is determined by the specific needs of each customer. Regardless of the size or industry of your business, our sales staff will work with you to create a package that suits your needs while staying within your budget.

8. How can Marketing Cloud assist in the mapping of the client journey?

With Marketing Cloud, see and map out the interactions that will occur for groups of individual clients at each stage of the customer lifecycle.

The plan is for the full customer lifecycle, which can unfold in a coordinated series of events and interactions depending on individual customer behavior and your business objectives, rather than for specific points in time-based on a single occurrence.

9. How can Marketing Cloud assist me in implementing my mobile marketing strategy?

Within three minutes, 90% of all text messages are read. With simple tools, engage customers with real-time alerts and transactional notifications. With ready-made SMS and MMS templates and a drag-and-drop interface, you may create any type of mobile communication.

Personalized mobile experiences that engage when your consumers are within a defined geographic area can help you trigger interactions at exactly the appropriate time and location, boosting the customer journey. Interact with others on GroupConnect, a new mobile messaging service that extends customer experiences into group messaging apps.

10. How can Marketing Cloud help websites deliver personalized experiences?

Our online marketing solutions enable marketers to effortlessly build and track the success of dynamic web pages and personalized content without needing to know how to code. You can quickly create and distribute consistent branded content across landing pages, microsites, Facebook tabs, and more using CloudPages.

Static websites become 1-to-1 experiences with customized information and recommendations suited to each customer’s history and interests thanks to predictive intelligence. Then, using the native web and mobile analytics with marketer-centric dashboards, assess the success of your web strategy.