Why UI Design Matters

The importance of user interface design cannot be overstated because it may make or break your consumer base.

It reduces issues, enhances user interaction, improves functionality, and establishes a strong connection between your customers and your website.

The program’s UI Design improves the user experience and customer happiness, which helps to grow the number of users of the given application.

The UI and UX Design help to gain consumers’ trust and encourage them to use your app or website by giving them what they want.

What Does A UI Designer Do?

The talents that UI designers require to succeed in the field are far more varied than you may assume.

Sure, a UI designer must have a strong eye for detail, but as we’ve seen, being a UI designer entails far more than merely staring at a computer screen.

When UX designers have good soft skills, they thrive in a collaborative setting—they are just as crucial as mastery of technical tools and processes.

Let’s look at some of the most importantly soft and hard talents that each UI designer should possess:

Why does UI matter in web development?

In the context of web development, the user interface (UI) is the website itself. When you visit a website, you are interacting with the user interface of a product.

As a result, how you design and layup the UI has a big impact on how the website looks, feels, and functions for users.

Although user interface design is multifaceted, it may be broken down into three main components: visual design, interaction design, and information architecture.

1. It aids in the clarification of your brand’s vision

Your users, as well as your brand vision, are at the center of both your UI design and your brand vision.

You not only improve your UI by learning their habits and preferences, but you also gain a better understanding of who you are as a brand and what you want to give your people.

This not only provides your branding efforts focus but also gives you a competitive advantage.

2. Anticipates and fulfills consumer expectations

When the UI design incorporates significant and detailed user research, it becomes adept at anticipating what action a consumer might wish to take next. As a result, it has features, functions, and pieces that meet those expectations. 

3. Improves the consumer experience

The UI component of the process is considerably enhanced by web user interfaces that are created simply and with a focus on usability.

It improves customer satisfaction by ensuring that each time a user visits the website, they can execute their intended task successfully. Returning to a site that is simple to use and attractive will eventually be a desirable option.

4. Makes the website more user-friendly

As I previously stated, excellent UI requires a detailed and in-depth understanding of how your users will interact with your site and then shaping the functionality of your site to meet or better those patterns.

Good UI guarantees that its procedures are refined and improved as a result of persistent and regular client input, making the site more pleasurable and easy to use.

5. Assists with search engine optimization and site conversion

When websites meet client expectations, make task completion simple and successful, and are enjoyable to return to, you’ll see a boost in conversions.

A successful user interface in terms of functionality and aesthetics will result in increased conversions and ROI.

It’s also worth noting that effective user interface design aids SEO. High bounce rates and low dwell periods indicate to search engines that a page isn’t worth visiting, resulting in low search ranks.

When consumers arrive at your site as a result of a keyword search but can’t discover what they’re looking for, they depart sooner than expected.

What You Get with Our UI Design

Livyoung Realtech understands that high-quality design is critical to any digital venture’s commercial success. As a result, we guarantee:

UI Design Services

We can give any of the choices below as one-time design services or ongoing design support, allowing us to work alongside your team and help your website grow over time.

5 Reasons to Invest in UI Design

Only 20% of your prospective user base will stay and accept the experience due to a poor and unprofessional user interface and user experience design.

When UI issues are discovered during or after development, you’re faced with the unpleasant alternative of continuing with them and losing 80% of your clients or repairing them and blowing your budget.

Investing in high-quality user interface design from the outset is your only winning option for staying within budget and gaining the most delighted customers.

1. HAPPY USERS REQUIRE GOOD UI

Positive reviews can have a direct impact on the sales of your product or service, as well as the growth of your business, in the world of online reviews, which is the reality for most businesses these days.

You’re less likely to acquire those much-needed favorable evaluations if your product, your online shopping experience, or any other manifestation of UX and UI is misaligned with users’ expectations. Giving your users/visitors a positive experience drives them to tell others about it, and they become your best salesman as a result.

2. COSTS OF DEVELOPMENT ARE LOW

There are five reasons to invest in strong UXUI. Why should you pay for UX design services?

Not only does good UX matter, but so does good UX design. That is, dedicating adequate resources to UX during the research phase of development will help you save money later on in the development process.

This entails putting a prototype in front of real users and observing their reactions. You’ll either be verifying your design decisions or identifying weaknesses that need to be fixed — better to detect them early on than later because fixing a problem during prototype costs more than fixing a problem after development.

3. THE AVAILABILITY OF FEWER SUPPORT TICKETS

A good User Interface generally indicates that a product is usable, among other factors.

If it’s a website, good UI means that visitors will be able to access crucial information quickly because it’s been built intuitively.

When visitors arrive at a website in search of critical information but are unable to find it, they will either a) leave and look for it elsewhere, or b) contact, submit a support ticket, or send an email.

Users who can’t find what they’re looking for in an application will phone help or submit a ticket. This places a greater load on your support services, necessitating more time, money, and staff hours than would have been required if UI had been adequate in the first place.

4. IMPROVED CONVERTIBLE RATES

A decent User Interface improves the chances of converting visitors. UI designers facilitate users’ navigation through the site’s material in a way that coaxes them toward intended results by offering better situations for deeper involvement.

A good user interface (UI) indicates that the website or product is solving problems – whether through menus, buttons, or other forms of interaction – or by including features that make particular jobs easier to complete.

Nowadays, UI design almost always includes some kind of personalization. Users have grown accustomed to it.

When you use personalization to create a better interface, you are assisting the user in becoming more productive, which means they are that much closer to conversion if all goes well in the conversion world.

5. INCREASE IN CUSTOMER TRUST

When people come to your website or use your app, you only have a few seconds to make an impression. It’s critical to have an impact during that first flash.

If your user experience is good, you’ll be able to establish trust rapidly. The importance of trust in the customer experience, which begins the moment a consumer engages with your product, cannot be overstated. People like to work with companies they enjoy, but they also need to be able to trust them.

A consistent digital experience with good UX and UI enhances brand familiarity, which leads to increased customer trust. Finally, consumer loyalty or, if you’re focusing on apps, user retention, is based on brand trust and awareness.

The 6 key principles of UI design in 2022

People desire to interact with a successful user interface. It’s not only appealing to the eye, but it’s also simple to operate.

After all, a well-designed user interface can increase the conversion rate of your website by up to 200 percent.

 So, let’s talk about the golden guidelines and important concepts of creating an attractive, effective, and easy-to-use user interface.

1. Ensure that user interfaces are consistent.

Similar design patterns, equal wording in prompts, homogeneous menus and displays, and consistent commands throughout the interface are all examples of consistent UI.

2. Make it simple for people to browse using shortcuts.

Expert customers, or those that visit your website or use your product regularly, require shortcuts to navigate the UI rapidly.

You need to employ shortcuts to make browsing and operating user interfaces easier, just the way most Windows users use CTRL + C to quickly copy text and CTRL + V to paste it.

3. Provide helpful feedback

For every user action, provide feedback in the form of an understandable UI copy. “For regular and little activities, the response can be moderate,” Senior Designers advises, “whereas, for uncommon and big acts, the response should be more substantial.”

When users are requested to generate a password, for example, your UI should guide how strong the password should be by either providing an example of a good password or utilizing symbols to show how strong the user’s current password is.

4. Create a dialogue that leads to a conclusion.

“Sequences of activities should be structured into groups having a beginning, middle, and end,” UI designers advise. Informative feedback at the end of a set of tasks provides users with a sense of success, relief, a signal to forget about contingency plans, and a reminder to be ready for the next set of actions.”

5. Try to avoid making mistakes as much as possible.

Prevent major user errors to make the UI as simple to use as possible.

So, from greying out unavailable menu items to prohibiting users from putting in alphabets in phone number fields, strive to avoid errors as much as possible.

Usability testing comes into play here as well. Before launching, as a designer, you must confirm that everything functions as planned by testing the design with users.

It not only allows you to evaluate the performance and usability of your product but also allows you to better understand the needs of your target audience.

However, mistakes do occur from time to time. So, if a user makes a mistake, make sure to give them a clear explanation of what went wrong and a simple option to fix it.

6. Make it simple for people to undo their activities.

Provide consumers with simple and apparent ways to retrace their steps if they’ve taken the wrong one.

“This function lessens anxiety because users know that errors can be undone,” Senior UI designer continues, “and encourages exploration of novel choices.”

Allow someone who has entered incorrect information in a multi-page form to go back to that page and simply correct their error without having to start over.

Frequently Asked Questions

1. What is UX design, exactly?

User experience (UX) design is a broad word that encompasses the full process of developing goods and services that provide users with an intuitive and enjoyable experience.

User Experience Design is commonly referred to as “UI/UX Design” or “Usability Design.” UI (User Interface) Design and Usability Design, on the other hand, are subsets of UX Design.

Even though User Experience can be found in anything we use in our daily lives (such as a door, coffee mug, or TV remote), the phrase UX Design has recently been associated with digital/technology products.

The goal of user experience design is to create products that are not just usable but also engaging, efficient, and enjoyable to use.

2. How might a good User Experience benefit a company?

UX design is as important as sales, branding, and marketing for any company that offers its service or product through an app or website. Because strong user experience design has a direct impact on the bottom line.

Even if a bank has offices all across the country, its app is the most essential channel via which clients connect with the company, making UX a vital aspect in determining customer satisfaction and income.

It has been discovered that “every dollar invested in UX returns $100.” This is an average value, yet it represents a 9,900 percent return on investment.

Better conversion rate, increased customer retention, cheaper customer acquisition expenses, lower support costs, improved trust, and increased market share are all factors that contributed to this outstanding return.

3. How does a typical user experience design process work?

There is no such thing as a common standard when it comes to the UX design process. Different approaches, strategies, and technologies are used by different organizations, agencies, designers, and product managers.

Depending on the methodology you pick, the design process has numerous stages. The “Double Diamond” model presented by the British Design Council inspired our approach. Discover, Define, Design, and Deploy are the steps in our approach.

4. What is the average cost of a UX design project?

The cost of a UX design project is influenced by several factors. The scope and scale of the project, the nature of the project (starting from scratch, redesigning an existing design), platforms (mobile, web, TV, kiosk), technology involved, design services included (user research, interviews, testing), and the delivery deadline are just a few of the factors to consider.

It’s difficult to give an estimate without first learning about the project’s requirements and scope. Depending on the complexity and size of the job, we normally charge $40 to $50 per hour. Our normal UX projects cost between $20,000 and $50,000, but depending on the scale, they might cost far over $100,000.

5. How long does it take to complete a UX design project?

A UX design project’s delivery timetable will be affected by all of the elements that influence cost (scope, complexity, platforms, budget, and client input). For a small-medium-sized project, a typical UX design project could take anywhere from 2-3 months to 6 months.

Depending on the extent and complexity of the project, it could take anywhere from 6 months to a year.

6. What are the deliverables for UX design?

The deliverables may differ depending on the project’s requirements and nature. Typically, we provide:

A.Report on user research

B.Report on the user experience audit (if revamping an existing design)

C.Analysis of the red route

D.The persona of the user

E.Maps of customer journeys

F.Sitemap

G.Wireframes

H.UI prototypes

I.Prototypes that are interactive

J.Systems of design

7. What are the client’s inputs and data requirements?

Typically, we begin every project with a lengthy brainstorming session with all of the client’s stakeholders. Before we begin any project, we will need these details and data.

A.Objectives of the company or organization

B.Specifics on the target audience

C.Objectives for the product

D.Technical details of the project Expected outputs and KPIs

E.If any market research data is available, it should be included.

F.If there was a previous user experience audit, the outcomes User G.analytics data if there was any

8. Does WowMakers also do app/website software development and programming?

We certainly do! In-house, we have a small but very skilled team of software engineers. Our engineers have worked with iOS, Android, and the web.

As their UX partners, we also collaborate with software/engineering firms. We don’t normally provide software development as a stand-alone service, though.

9. Do you offer support for the application after it has been released?

We will provide assistance based on the needs of the client. We will provide support for the following three months after ‘User Acceptance Testing (UAT).’

We are permitted to perform our services at any moment during the contract period if the client has chosen an Annual Support Contract (ASC) with us.

10. What are the UX design tools you use?

Designers use a variety of tools at different phases of the UX design process. The following are some of the most common phrases used by our team:

User Research – Hotjar, Usabilla

Design – Adobe XD, Figma, Balsamiq, Invision

User Testing – Crazyegg, UserTesting.com

Project Management – Basecamp, Miro, Notion

Asset Creation – Zeplin

Conclusion

A UI designer generates pages that follow the user’s path as determined by the UX designer. The user’s aim must be kept in mind by the UX designer.

UX is a logical and analytical process. UX designers must consider the user’s point of view, and it is more about comprehending the user.

If you’re unsure about which job path is best for you, consider what you enjoy doing. UI design is a better choice if you are empathic and enjoy understanding what the user or customer wants from the product and solving their problems.

If you enjoy designing products, deciding on the overall layout, size, and color animation component, and presenting that with your creative thought process, UI is the way to go.

Because most organizations hire a single person for both the UX and UI roles, you have the option of choosing both.